Elou celebrates feminine freedom through the art of Italian craftsmanship. Each piece is born from the mastery of intricate crochet: an heirloom tradition reimagined for the modern world.
Designed to move effortlessly with you, each piece feels light, sculptural, and sensually textured.
The soul of Elou is rooted in a heritage of expression. Inspired by the founder’s grandmother, Elouisa, whose lifelong devotion to crochet transformed patience into exquisite form, the brand reimagines this history for the modern world. It is a continuation of her artistry and a celebration of effortless refinement.
Each piece honors its original form. It is the outcome of a relentless pursuit of perfection, where technical precision rivals visual beauty and stands at the intersection of elevated design, enduring artistry, and conscious luxury.
The Founder
Ludmila weaves a distinct vision of femininity, shaping a grounded yet elegant identity for the modern woman. She redefines luxury with intention, uniting tradition and innovation to craft a new era of womanhood.
She connects the heritage of the past with the freedom of the future. Honing her eye in the world of Italian luxury fashion, Ludmila felt the call to manifest her own artistic vision. She collaborates with master Italian artisans, enriching advanced bio-nylon fabrics with an unwavering obsession for detail and the timeless artistry of crochet.